Milan, November 18, 2025 –– Fastweb + Vodafone announces the conclusion of its media agency selection process for strategy, planning, and media buying services starting from 2026, awarding the account to Carat, an agency of the Dentsu Group.
"We would like to thank WPPmedia for the years of intense and fruitful collaboration, which have played a significant role in positioning Fastweb as a player capable of standing out for effectiveness and innovative spirit. Today, Fastweb + Vodafone enters a strategic transition phase, in which the Fastweb, Vodafone, and ho. Mobile brands and their distinctive contributions will be at the center of our decisions and ambitions. This evolution represents an opportunity for us to write a new chapter in the company's history. In Dentsu, we have identified the partner with the vision and expertise necessary to accompany us on this growth journey. We face this challenge with a strong focus on innovation and with the determination to further strengthen the integration between brand and media, fostering an increasingly effective dialogue between creativity, data, and advertising media," said Michele Sarzana, Head of Brand Marketing, Communications & Media at Fastweb + Vodafone.
Ebiquity Italia served as the advisor for the consultation process.