The best of Fastweb’s fixed connectivity and Vodafone Italy’s mobile connectivity, plus energy, digital services, and the best smartphones on the market. Fastweb + Vodafone presents its first joint offer for the two brands, available from today, September 4, for new customers as well as existing Fastweb and Vodafone Italy clients, in stores of both brands across the country.
“The Fastweb + Vodafone offer we are launching today marks a new step towards a value strategy, a key aspect of the integration process between the two companies to provide innovative convergent services for families,” says Anita Carra, Chief Brand & B2C Marketing Officer of Fastweb + Vodafone. “We aim to differentiate ourselves not only through the quality of our products, but through the complete experience we are able to create around them – a value ecosystem designed to simplify our customers’ lives, generate trust, and build lasting relationships.”
“We are a leading convergent operator in the Italian market, thanks to high-quality fixed and mobile infrastructure, complementary skills and assets, and a capillary network of 8,000 stores that allows us to be close to our customers, even physically,” states Federico Negri, Chief B2C Commercial Officer of Fastweb + Vodafone. “We continue to invest in innovation and focus on strategic partnerships to meet the diverse needs of families and businesses and offer an even more advanced connectivity experience.”
The new Fastweb + Vodafone offer is dedicated to families and emphasizes the advantages and savings provided by super-convergence: the possibility of subscribing to different types of services with a single provider, simplifying household management.
Super-Convergence
The new Fastweb + Vodafone proposal consists of three offer levels and allows customers to add and integrate mobile, fixed, and/or electricity services to a new or existing offer, enabling annual savings of up to €180.
Certain fixed-line offers will include Seven, the new modem equipped with WiFi 7 technology, offering superior transfer speeds and lower latency. Seven features up to two Ethernet ports supporting speeds of up to 2.5Gbps, and its Multi-Link Operation (MLO) technology allows simultaneous use of multiple WiFi frequency bands, ensuring stable connections even in environments with high interference. Seven is designed to be accessible to everyone, with interfaces that enhance usability, and is environmentally conscious: 95% of the plastic used comes from recycled material, and the EcoMode feature allows users to control energy consumption, reducing it by up to 50%. For particularly large homes, the offer can be complemented with Seven Booster, a WiFi extender also equipped with WiFi 7 technology.
Additional services included or available in Fastweb + Vodafone convergent offers include, depending on the features and prices, home or pet insurance, cybersecurity services, the option to add WiFi extenders to reach the furthest points of the home, and more. Customers can also purchase smartphones in stores, choosing from the latest models on the market, with advantageous conditions and installment plans.
The first joint offer from Fastweb + Vodafone aims to meet the diverse needs of families through various service and price levels.
Existing Fastweb or Vodafone customers can purchase one or more mobile lines with unlimited data in Italy. For those traveling abroad, Fastweb + Vodafone increases data availability for roaming in Europe and, for the first time, allows voice and data usage in Switzerland and the United Kingdom.
The package is completed by the Fastweb Energia Flat offer, providing 100% renewable energy certified by GSE, with a fixed monthly fee, year-end adjustment for unused energy, and the possibility to freely modify the annual consumption threshold. Additionally, with the free MonitorConsumi service, customers can monitor their consumption in real time, receive personalized suggestions to improve energy efficiency, analyze environmental impact, and optimize appliance usage.
Italy’s Most Awarded Network
Fastweb + Vodafone offers all its customers the best available connection, thanks to Italy’s most awarded mobile network – for speed and performance – by independent network analysis companies, with 5G coverage now reaching nearly 90% of the national population and FTTH fiber reaching 53% of the country.
The New Commercial
To announce the launch of the first joint Fastweb + Vodafone offer dedicated to families, a new TV commercial is on air from Thursday, September 4, portraying the union of the two brands with a fresh tone. In the ad, Jannik Sinner calls Alessandro Cattelan, who responds by introducing three young people – representing mobile, fixed, and energy services. The final scene reveals the advantage of the new offer: the more services chosen, the greater the savings. The super-convergence formula provides a discount for customers activating new services as well as for existing Fastweb and Vodafone clients.
The closing message, “Together is a different story,” summarizes the spirit of the campaign, created by the creative agency The Bunch and planned across major TV channels, digital, and social media by Carat for Vodafone Italy and Mindshare for Fastweb.
Watch the commercial here: https://www.youtube.com/watch?v=n6Fi6m5DY2s
AGENCY CREDITS
Agency: The Bunch
CEO: Francesco De Guido
Creative Partners: Michelangelo Cianciosi and Oliver Palmer
Creative Dept: Eustachio Ruggieri / Marco D’Alfonso
Client Director: Ernestina Sangiorgio
PRODUCTION CREDITS
Production Company: AKITA FILM
Director: Matteo Sironi
Post-production: Videozone / YouAre