Milan, 23 February 2026. Fastweb + Vodafone announces that, starting today, the new Fastweb campaign is on air and will be broadcast on major national television networks. The commercial stars Jannik Sinner and Alessandro Cattelan, the two long-standing faces of Fastweb and Vodafone, who are tasked with evaluating proposals from three marketing “scientists” presenting complex, bizarre solutions that, naturally, do not work. The brand ambassadors humorously reject these inventions and emphasize that customers need transparent, simple solutions that actually work.
Following a style inspired by tech comedy, the commercial tells the story of how Fastweb’s solutions, enhanced by Vodafone’s thanks to the merger of the two companies, always put people at the center, offering attractive services and deals that allow them to enjoy everyday life with fewer worries. All of this is made possible by the union of Fastweb and Vodafone, bringing the best of both worlds directly into people’s lives to make them simpler.
The Super Convergence offer presented in the commercial is dedicated to the telco and energy sectors and is available both to new customers and to existing Fastweb and Vodafone customers. It is advantageous both for those activating mobile and fixed connectivity services and for those purchasing only the Energy component, with savings of up to €260 per year.
"The new campaign we have launched is characterized by a light and entertaining style that uses irony to present the new Fastweb + Vodafone offers aimed at simplifying people’s lives. We developed it by involving the faces that have accompanied our brands for years and represent continuity, reliability, and recognizability. We were inspired by the tech comedy format because technology is now part of people’s everyday lives. Telling its story with lightness, irony, and cinematic rhythm allows us to make it more accessible and understandable." said Michele Sarzana, Head of Brand Marketing, Communications & Media at Fastweb + Vodafone.
The communication strategy includes an integrated campaign across all communication touchpoints: TV, retail, social, and digital, and the commercial will air on major broadcasters and platforms.
The spot will be broadcast on leading networks and platforms, bringing to a wide audience an ironic and contemporary narrative that celebrates a clear promise: Fastweb + Vodafone aims to simplify the lives of people and its customers, every day.
Watch the commercial at this link: https://youtu.be/qm9J8j76TVI